How to contact Julianne Buonocore at Friday Night Readers:

My business hours are Monday through Friday from 8:30 a.m. to 5:30 p.m. Eastern Standard Time. I strive to answer emails within 24 hours.

Please select your status below to learn how to contact us.

Thank you for being so interested in collaborating with Friday Night Readers!

We prefer email sponsorships because they enable you to reach all of our most dedicated readers every time we send an email, without the unpredictability of algorithms. We also offer sponsorships on our social media, blog, and podcast.

Why You Should Work With Us:

Since 2019, Friday Night Readers (formerly known as The Literary Lifestyle) has reached millions of people each year through its blog, social media, and email subscribers.

We share about an introverted lifestyle that primarily involves reading books and related cozy living practices at home. Readers, in particular, are passionate about Gilmore Girls, book adaptations, leisurewear, candles and spa products, beverages and snacks for reading time, book-themed merchandise, home decor for reading rooms, etc.

The president is Julianne Buonocore, a reader of 100+ books per year. I studied English literature, and I’ve been on The Today Show’s Read with Jenna Book Club, Buzzfeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and more. My essay about my Gilmore Girls-inspired book club was published in the book But I’m a Gilmore!

We Get Results:

We consider partnerships to be just that — partners. One brand partner gave the following testimonial:

“Wow, Julianne… you really went all out! Nicely done! We should talk about having you join our marketing team!”

Over the course of a year, this blog and social media campaign generated a total of $141,000 in sales and a 10x return on investment (ROI) for the brand. We ranked at the top of the brand’s 500+ partners. A recent CPC-sponsored email for a lifestyle tech brand achieved a 45% open rate and a 1.1% click-through rate.

By the Numbers:

Newsletter audience demographics:

  • ~20,000+ warm email subscribers (Cold subscribers are regularly removed, and we run our list through an email cleansing service.)
  • 50-75+% email open rates
  • 0.5-2% click-through rate
  • 96% women of all ages
  • 29% ages 45-65
  • 51% married
  • 42% have an annual household income between $50,000 – $200,000

Blog audience demographics:

  • 45,000+ social media followers (including a ~18k+ member book club on Instagram)
  • 66% U.S. visitors
  • 65% mobile visitors
  • 67% women of all ages
  • 67% ages 18-44 (25% of whom are 18-24)

Reader Testimonials:

“I find myself so excited about your emails. Thank you for your hard work and excellent suggestions.”

“I wrote to you [before] and said every [email newsletter you sent] was like opening a gift. That’s how much I enjoyed your emails. I STILL feel that way with every single blog post you send out.”

“I am reaching out because I thought yesterday’s [newsletter] was just perfection. […] I’m so glad I finally subscribed to the newsletter. I really look forward to reading it.”

“I always read your emails from top to bottom.”

Ready to take the next step?

Long-term collaborations, such as the year-long campaign described above, generally yield the best results. We are totally open to you booking a one-time trial to test the partnership, but our recommendation is that you book at least two to four bookings to get started on a particular campaign. Our offerings are priced to support cost-effectiveness for multiple bookings. This easily provides more consumer “touches” and allows us to test and refine the messaging over time to achieve optimal results– similar to how you likely handle your social media ads.

If you already know that you want an even longer-term campaign, such as the successful year-long one above, we are here to support you with that as well. The classic marketing rule is that it takes about seven touches to convert a sale. Let’s get there together!

It helps if you can provide information such as:

  • details about your product, service, and/or brand
  • your KPIs (i.e., exposure and/or sales conversions)
  • whether you want rights to the content created and/or exclusivity
  • any deadlines, etc.

I can provide you with my media kit, case studies from prior successful campaigns, and/or a customized collaboration proposal specifically tailored to your goals and budget.

I consider every opportunity unique and base my proposals and decisions on my detailed statistics and data to determine how I can provide the most value and results within your budget.

Please also visit my Consulting page if you are interested in long-term consulting. I’m also open to a closer partnership rather than just sponsorship, as I am a highly experienced creator who can bring unique value to you in a highly integrated way.

Please reach out via email at [email protected]. I look forward to chatting with you!

– Julianne “Jules” Buonocore

If you need a quote, would like to interview me, or have other press inquiries, I’m open and responsive to this. Please email me at [email protected].

Are you interested in expanding our reach together? I’m always open to mutually beneficial collaborations, quotes, interviews, and press opportunities. I often collaborate on mutual marketing initiatives with other creators, such as appearing on your podcast or Substack. Email me at [email protected].

If you have a marketing budget, please see the “I’m a Brand” section above for sponsorship opportunities.

Promotion Requests: Note that, for various reasons, including the volume of requests I receive, time constraints, and the costs associated with running this small business full-time, I rarely accept unpaid requests for book reviews or to promote your book. Members of my exclusive paid Substack community have some opportunities to discuss their work with my community or ask me questions through various initiatives, like chat threads. I also offer Consulting packages.

Collaboration Requests: I do often collaborate for free on mutually beneficial PR initiatives, such as appearing on your podcast or Substack.

Note: I tend to work with PR professionals rather than authors directly, and I tend to reach out myself when I am interested in promoting your work.

If you think there’s a potential fit based on this criteria, please email me at [email protected].

I wish you the absolute best in publishing your book!

If you are a creator, small business, or brand looking to work 1-on-1 with a seasoned expert in blogging and digital marketing, please visit my Consulting page for packages like one-hour coaching calls and long-term consulting. I’m also open to brands seeking a more closely partnered relationship than a sponsorship with a highly experienced creator who can bring unique value to their company in a highly integrated way.

If you have a technical question or comment, please email me at [email protected].

For personalized advice, please ask your questions in our Substack community via comment or chat. I reserve direct access to community members.