Contact/Work With Us

Thank you for being so interested in collaborating with Friday Night Readers!

If you’re eager to get started, then book an email sponsorship now.

We enable email sponsors to reach all of our most dedicated readers every time we send an email, without the unpredictability of algorithms. We also make it quick and easy for you to book collaborations with us, eliminating the time-intensive back-and-forth that can accompany sponsored content. We are professionals who take pride in our quick responses, dependability, hands-on approach, and results.

Need more information first?

Why You Should Work With Us:

Since 2019, Friday Night Readers (formerly known as The Literary Lifestyle– we are in the middle of a rebrand) has reached millions of people each year through its blog, social media, and email subscribers.

We share via email about an introverted lifestyle that primarily involves reading books and related cozy living practices at home. Readers, in particular, are passionate about Gilmore Girls, book adaptations, leisurewear, candles and spa products, beverages and snacks for reading time, book-themed merchandise, home decor for reading rooms, etc.

The president is Julianne Buonocore, a reader of 100+ books per year. I studied English literature, and I’ve been on The Today Show’s Read with Jenna Book Club, Buzzfeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and more. My essay about my Gilmore Girls-inspired book club was published in the book But I’m a Gilmore!

We Get Results:

We consider partnerships to be just that — partners. One brand partner gave the following testimonial:

“Wow, Julianne… you really went all out! Nicely done! We should talk about having you join our marketing team!”

Over the course of a year, this blog and social media campaign generated a total of $141,000 in sales and a 10x return on investment (ROI) for the brand. We ranked at the top of the brand’s 500+ partners. A recent CPC-sponsored email for a lifestyle tech brand achieved a 45% open rate and a 1.1% click-through rate.

By the Numbers:

Newsletter audience demographics:

• ~20,000+ warm email subscribers (Cold subscribers are regularly removed, and we run our list through an email cleansing service.)
• 50+% email open rates
• 0.5-2% click-through rate
• 96% women of all ages
• 29% ages 45-65
• 51% married
• 42% have an annual household income between $50,000 – $200,000

Blog audience demographics:

• Millions of yearly blog views (ranges between 2-8 million/year)
• 44,000+ social media followers (including a ~16k+ member book club on Instagram)
• 66% U.S. visitors
• 65% mobile visitors
• 67% women of all ages
• 67% ages 18-44 (25% of whom are 18-24)

Reader Testimonials:

“I find myself so excited about your emails. Thank you for your hard work and excellent suggestions.”

“I wrote to you [before] and said every [email newsletter you sent] was like opening a gift. That’s how much I enjoyed your emails. I STILL feel that way with every single blog post you send out.”

“I am reaching out because I thought yesterday’s [newsletter] was just perfection. […] I’m so glad I finally subscribed to the newsletter. I really look forward to reading it.”

“I always read your emails from top to bottom.”

Ready to take the next step?

As a reminder, you can quickly and easily book an email sponsorship to guarantee a large reach at a low cost. Please also visit my Consulting page for packages like long-term consulting. I’m open to brands seeking to partner more closely than a sponsorship with highly experienced creators who can bring unique value to their companies in a highly integrated way.

Long-term collaborations, such as the year-long campaign described above, generally yield the best results. We are totally open to you booking a one-time trial to test the collaboration, but our recommendation is that you book at least two to four bookings to get started on a particular campaign. Our offerings are priced to support cost-effectiveness for multiple bookings. This easily provides more consumer “touches” and allows us to test and refine the messaging over time to achieve optimal results– similar to how you likely handle your social media ads.

If you already know that you want an even longer-term campaign, such as the successful year-long one above, we are here to support you with that as well. The classic marketing rule is that it takes about seven touches to convert a sale. Let’s get there together!

Prefer a different type of collaboration, such as a podcast ad?

It helps if you can provide information such as:

• details about your product, service, and/or brand
• your KPIs (i.e., exposure and/or sales conversions)
• whether you want rights to the content created and/or exclusivity
• any deadlines, etc.

I can provide you with my media kit, case studies from prior successful campaigns, and/or a customized collaboration proposal specifically tailored to your goals and budget.

I consider every opportunity unique and base my proposals and decisions on my detailed statistics and data to determine how I can provide the most value and results within your budget.

Please reach out via email at [email protected]. I look forward to chatting with you!

– Julianne “Jules” Buonocore