How to contact Julianne Buonocore at Friday Night Readers:

My business hours are Monday through Friday from 8:30 a.m. to 5:30 p.m. Eastern Standard Time. I strive to answer emails within 24 hours.

I currently do: accept media inquiries. I’m always open to media collaborations, quotes, interviews, and press opportunities. Email [email protected].

I do not: accept guest posts or backlink requests, or offer book marketing advice or services.

Need more information? Please select your status below.

Dear authors,

For a variety of reasons, including the volume of requests I receive and the costs I incur in running this small business full-time, I don’t accept unpaid requests for book reviews or to promote your book. Currently, I am also unable to respond individually to authors seeking marketing advice.

I love books and writing as much as you do, but it can be very overwhelming to run Friday Night Readers as a full-time business while also either helping all the many authors I hear from or choosing which of you to help.

So, how do books get promoted on my channels, then?

I make all editorial decisions based on a variety of factors, including market research, my analytics, and personal inspiration. If I want an advanced copy of a book, I request it myself. Otherwise, I personally buy or borrow all the books I read.

Of note, I do often collaborate for free on mutually beneficial PR initiatives, such as appearing on your podcast or Substack. Members of my exclusive paid Substack community also receive limited opportunities to discuss their work or ask me questions through various initiatives, such as “Ask Me Anything” and “Introduce Yourself” threads. Lastly, you can review my paid marketing opportunities in the brand section below to explore whether you’re interested in working together on a paid collaboration.

I wish you the absolute best in publishing your book!

– Julianne “Jules” Buonocore

Hello fellow creator,

Are you interested in collaborating and expanding our reach together? As mentioned above, I’m always open to media collaborations, quotes, interviews, and press opportunities. I often collaborate on mutual marketing initiatives, such as appearing on your podcast or Substack.

Email me at [email protected].

– Julianne “Jules” Buonocore

Why You Should Work With Us:

Since 2019, Friday Night Readers (formerly known as The Literary Lifestyle) has reached millions each year through its blog, social media, and email subscribers. (Of note, SEO is our specialty. Millions of readers find us each year through search engines.) We have a warm email audience of ~24,000 women of all ages, primarily from the United States, who predominantly use mobile devices, and over 50,000 social media followers across multiple channels.

We share about an introverted lifestyle that primarily involves reading books and related cozy living practices at home. Readers, in particular, are passionate about Gilmore Girls, book adaptations, leisurewear, candles and spa products, beverages and snacks for reading time, book-themed merchandise, reading accessories, and home decor for reading rooms.

The president is Julianne Buonocore, a reader of 100+ books per year. I studied English literature and have been featured on The Today Show’s Read with Jenna Book Club, BuzzFeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and more. My essay about my Gilmore Girls-inspired book club was published in the book But I’m a Gilmore!

We Get Results:

We consider partnerships to be just that — partners. One brand partner gave the following testimonial:

“Wow, Julianne… you really went all out! Nicely done! We should talk about having you join our marketing team!”

Over the course of a year, this particular blog and social media campaign generated a total of $141,000 in sales and a 10x return on investment (ROI) for the brand. We ranked at the top of the brand’s 350+ partners. A recent CPC-sponsored email for a lifestyle tech brand achieved a 45% open rate and a 1.1% click-through rate.

By the Numbers:

  • ~24,000 warm email subscribers (cold subscribers are regularly removed)
  • Millions of yearly blog views (ranges between 2-8 million/year)
  • 50,000+ social media followers (including a ~16k+ member book club on Instagram)
  • 30-40% email open rates
  • 0.5-2% click-through rate

Blog Audience Demographics:

(including our former brand, The Literary Lifestyle)

  • 66% U.S. visitors
  • 65% mobile visitors
  • 67% women of all ages
  • 67% ages 18-44 (25% of whom are 18-24)

Newsletter Audience Demographics:

  • 96% women of all ages
  • 29% ages 45-65
  • 51% married
  • 42% have an annual household income between $50,000 – $200,000

Let’s Talk About Your Goals:

Ready to take the next step? It helps if you can provide information such as:

  • details about your product, service, and/or brand
  • your KPIs (i.e., exposure and/or sales conversions)
  • any deadlines, etc.

I can provide you with my media kit, case studies from prior successful campaigns, booking page, and/or a customized collaboration proposal especially suited to your goals and your budget.

I consider every opportunity unique and base my proposals and decisions on my detailed statistics and data to determine how I can provide the most value and results within your budget.

Please reach out via email at [email protected]. I look forward to chatting with you!

– Julianne “Jules” Buonocore

I love to connect one-on-one with readers, so don’t be shy! Email [email protected].

– Julianne “Jules” Buonocore