Sponsor

Sponsor Friday Night Readers by Julianne Buonocore

Friday Night Readers is a virtual community that reads, lives, and writes like the Gilmore Girls.

I share an introverted lifestyle that primarily involves reading books, writing/creative business, nostalgia, cozy home activities, New England style, and other simple living practices. Based primarily on Substack, I reach millions of U.S. based women each year.

Friday Night Readers Substack
  • blog posts (hundreds of thousands of monthly visitors)
  • social media channels (46k+ followers)
  • podcast (5k+ listens to my most popular episodes)
  • email platform (18k+ subscribers; bestseller status)
Download PDF Media Kit

or keep scrolling for the digital version!

Julianne Buonocore.

About Julianne “Jules” Buonocore

My specialties are persuasive storytelling and SEO. I’ve gained 15+ million readers from Google across 1,000+ blog posts and email newsletters.

A former lawyer since 2007 and a professional marketer since 2019, I also studied English literature. I published the Unofficial Guide to the Books on Gilmore Girls in 2026. I’ve been on The Today Show’s Read with Jenna Book Club on TV, and I’ve been featured on Buzzfeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and many more.

About Me
My Portfolio

Demographics

18k+ subscribers

40-45%+ open rate

10-15k+ views per post

96% women

64% U.S. based

millennials targeted

51% married

42% income $50k-$200k

Interested in literature, culture, fiction, food & drink, health & wellness

Offerings

Sponsorship of my bestselling Substack newsletter offers you the engaged attention of a predictable, non-algorithmic number of people who trust me in their inbox. My newsletters are also optimized for SEO, backed by years of expertise. Since they have a permanent URL, they get views beyond the email open rates. Some rank on the first page of Google and bring in tens of thousands of views over months.

Sponsored Ad: $500

Options to choose from:

  • “Unlocked by” free post: A paywalled post or episode made available to free subscribers, sponsored by a brand and marked with a branded callout.
  • Inline mention: A visual ad placement dropped at the top, middle, or end of a post, visible to all subscribers.
  • Podcast sponsorships: A brand placement inside a podcast episode — either a host-read ad or a presenting sponsor credit on the show art and episode page.
  • Substack Live: A brand sponsors a live broadcast, with a branded callout or thumbnail placement on the stream.
  • Perks: An exclusive discount or benefit offered to the publication’s paid subscriber base, co-branded with the sponsor.
Example

Full Ad: $1,500

One option:

“Presented by” editorial post: A post where the brand is naturally woven into the content, with a “presented by” credit at the top, reaching both free and paid subscribers.

Example

BONUSES

I will thank you for sponsoring the email at the end, which will increase your brand awareness and click-throughs. I will also share the newsletter link across social media to increase viewership.

Bundles

A sponsored ad in two separate newsletters for approximately double the audience exposure to a specific message.

A sponsored ad in four separate newsletters for approximately 4x the audience exposure to a specific message over the course of about a month.

The “added touch” to a Full Ad. A blended bundle with both of my email sponsorship offerings, one in each of two emails, for approximately double, diversified audience exposure.

Multiple touches surrounding a Full Ad. A blended bundle with both of my email sponsorship offerings, one in each of four emails, for maximum, diversified audience exposure over the course of about a month.

Two fully dedicated newsletters for approximately double the benefits of my editorial voice attached to two separate long-form pieces of content that naturally weave your content brief (or different briefs) throughout.

Four fully dedicated newsletters for approximately 4x the benefits of my editorial voice attached to four separate long-form pieces of content that naturally weave your content brief throughout. Works especially well when spread over long periods, like a once-a-month column.

Substack is ripe for long-term partnerships in which I naturally weave your brand name, products, and/or services into my editorial content over long periods of time. Let’s chat about your goals and my ideas for reaching them together.

See also my Consulting offerings. I’m also open to brands seeking a more closely integrated partnership than a sponsorship with a highly experienced creator who can deliver unique value to their company in a “fractional” role.

selection of

Previous Sponsors

Aura Frames, Peepers, ThriftBooks, BookClubs, StoryGrid, Morning Brew, Deco TV Frames, Swan Hellenic, and more

Sponsor Testimonials

“Since our early days of creating awareness for our brand, Julianne’s blog provided great value in helping us with our SEO efforts. She has been a great partner to work with!”

“Hi Jules, this is a great blog piece! Thank you. […] I hope we can work together more in the future.”

Paid Subscriber Testimonials

“I supported your work because I appreciate the content you share. I’ve decided to upgrade my subscription now that the podcast has been announced. I think you deserve a little bit of support from the people who appreciate your work. Reading content about GG just makes my day lighter and easier, I don’t know why… it’s my comfort everything. So, thanks again and lots of luck!”

“Thank you so much Jules for creating this reader-centered community, providing such a unique value for readers + Gilmore Girls fans like me. You consistently put out high-quality & thoughtful content and I can’t wait to see what else you have in store! I have a feeling this fall will be even more fun than usual, now that I’m in the Friday Night Readers club! ”

“Your writing, articles, etc. are ALWAYS Interesting, Very Well Written, & Quite Often Very Thought Provoking🙌 Thank you for sharing your writing & your thoughts with All of Us🙌 Happy New Year🌟🎇💫”

“I love all your content! You give the best recommendations and is so relatable to me. Completely love everything Gilmore Girls @ Rory book club ”

Email
[email protected]