Sponsor Friday Night Readers by Julianne Buonocore
Friday Night Readers is a virtual community that reads, lives, and writes like the Gilmore Girls.
I share an introverted lifestyle focused on reading books, writing/creative business, nostalgia, cozy activities, home entertainment, comfortable American style, and other simple living practices. Based primarily on Substack, I reach millions of U.S.-based women each year through one of the biggest and bestselling book clubs on the platform.
or keep scrolling for the digital version!
About Julianne “Jules” Buonocore
My specialties are persuasive storytelling and SEO. I’ve gained 15+ million readers from Google across 1,000+ blog posts and email newsletters.
A former lawyer since 2007 and a professional marketer since 2019, I also studied English literature. I published the Unofficial Guide to the Books on Gilmore Girls in 2026. I’ve been on The Today Show’s Read with Jenna Book Club on TV, and I’ve been featured on BuzzFeed, The Atlantic, Reader’s Digest, Women’s Health, The Everygirl, Glamour, Parents, and many more.
Demographics
18k+ subscribers
40-45%+ open rate
10-15k+ views per post
96% women
64% U.S. based
millennials targeted
51% married
42% income $50k-$200k
Interested in literature, culture, fiction, food & drink, health & wellness
Offerings: Estimated 10-15k Reach/Ad
Sponsoring my bestselling Substack offers you three focused touchpoints: (1) an email newsletter that (2) remains a permanent SEO blog post with a URL and (3) can include a podcast episode. I create multimedia-enhanced long-form content designed to be “best in class” and reach consumers across formats and platforms.
Here, you get the engaged attention of a predictable audience that trusts me in their inbox. My Substack posts are also search engine optimized, backed by years of expertise. Since they have a permanent URL like a blog post, they get views beyond the email open rates. Some rank on the first page of Google and bring in tens of thousands of consumers over months and even years. I also share them across social media.
Note: Bundling ads is highly recommended for repeated touchpoints. Get 10% off when you buy more than one sponsorship option now.
Podcast Ad: $500
A 60-second midroll host-read advertisement delivered directly to an engaged podcast audience.
You also get text credit both in the show notes and on the long-form Substack newsletter/post that accompanies the audio episode.
I also acknowledge sponsors at the beginning and end of each podcast episode.
An image can be added at an additional charge. Up to three sponsors per episode.
Best for: Brands looking to build awareness and trust through an authentic, personal introduction.
Newsletter Sponsorship: $750
A native sponsored placement near the top of a Substack newsletter/post.
Your brand is featured in a dedicated section of the newsletter with 50-100 editorial words of copy, a custom image, a clear call to action, and a link. One available per newsletter.
Best for: launches, sales, campaigns, and brands looking to reach an established community of readers.
Branded Editorial: $1,500
A full-length editorial feature (1,000+ words and 1+ custom images) built around your brand.
Instead of placing an ad alongside my Substack newsletter/post, I create an original editorial piece that naturally incorporates your brand, products, or campaign throughout the story.
Your brand becomes part of the content itself, with integrated photography, storytelling, product mentions, and links woven throughout.
Best for: Brands looking for deeper storytelling, sustained attention, and an experience that feels more like content than traditional advertising.
BONUSES
I will thank you for sponsoring at the end of the Substack newsletter/post, increasing your brand awareness and click-throughs. I will also share the permanent Substack link across social media.
Custom and Long-Term Partnerships
selection of
Previous Sponsors
Aura Frames, Peepers, ThriftBooks, BookClubs, StoryGrid, Morning Brew, Deco TV Frames, Swan Hellenic, and more
Sponsor Testimonials
“Since our early days of creating awareness for our brand, Julianne’s blog provided great value in helping us with our SEO efforts. She has been a great partner to work with!”
“Hi Jules, this is a great blog piece! Thank you. […] I hope we can work together more in the future.”
Paid Subscriber Testimonials
“I supported your work because I appreciate the content you share. I’ve decided to upgrade my subscription now that the podcast has been announced. I think you deserve a little bit of support from the people who appreciate your work. Reading content about GG just makes my day lighter and easier, I don’t know why… it’s my comfort everything. So, thanks again and lots of luck!”
“Thank you so much Jules for creating this reader-centered community, providing such a unique value for readers + Gilmore Girls fans like me. You consistently put out high-quality & thoughtful content and I can’t wait to see what else you have in store! I have a feeling this fall will be even more fun than usual, now that I’m in the Friday Night Readers club! ”
“Your writing, articles, etc. are ALWAYS Interesting, Very Well Written, & Quite Often Very Thought Provoking🙌 Thank you for sharing your writing & your thoughts with All of Us🙌 Happy New Year🌟🎇💫”
“I love all your content! You give the best recommendations and is so relatable to me. Completely love everything Gilmore Girls @ Rory book club ”
